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Winning Back a Lost Customer

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Winning Back a Lost Customer

Winning Back a Lost Customer
MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 41M | 791 MB
Genre: eLearning | Language: English

Lost customers are not lost causes. Statistics show that a firm has a higher probability of winning back a lost customer than prospecting a new one. In this course, customer relationship expert Jill Griffin provides a proven roadmap for winning back a lost customer. She proves the only thing worse than losing high-value customers is neglecting to win them back.

Jill shows that customers defect for one of five reasons: (1) intentionally pushed away, (2) unintentionally pushed away, (3) pulled away, (4) bought away, or (5) moved away. She also outlines which of these customers are the easiest to win back-and how to say "sorry" in a way that will resonate.

Winning Back a Lost Customer

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