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Lynda - Bootstrapping Your Business

Category: Tutorial

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Lynda - Bootstrapping Your Business

Lynda - Bootstrapping Your Business
English | 1h 6m | AVC (.mp4) 1280x720 15&30fps | AAC 48KHz 2ch | 424 Mb
Genre: eLearning

Bootstrapping-launching and managing a business that is primarily self-funded-is a popular but difficult entrepreneurial endeavor. Finance expert Rudolph Rosenberg shows entrepreneurs how to bootstrap a business via solid planning and rigorous attention to all aspects of the venture.

He shows why beginning with the end is important: framing the venture by anticipating your exit strategy. He explores key resource-planning factors as well as the competencies and considerations required to fund and grow a bootstrapped business. The course then details how to manage the startup and evaluate it realistically to determine whether to stay the course or pull the plug. Finally, viewers will learn how to validate the business-plan assumptions effectively to determine viability and growth trajectory.

Topics include:
Determining a starting strategy
Finding investors
Identifying and gathering resources
Managing investments, inventory, and R&D
Growing your business
Managing your business
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Tags: Bootstrapping, Business

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