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Lynda - The 33 Laws of Typography - Nov 03, 2014

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Lynda - The 33 Laws of Typography - Nov 03, 2014

Lynda - The 33 Laws of Typography - Nov 03, 2014 | 465MB Video Course:
The 33 Laws of Typography
[Anyone who does anything with type will benefit from this no matter what level you are.]

Discover how the 33 laws of typography can help you design documents that are beautiful and easy to understand.

Typography, done right, can enrich any message, making it beautiful and easy to understand. In this course, Jill Butler distills her many years of teaching and design consulting into 33 laws of typography. These laws are the details that designers can overlook or, in some cases, never learned, but that make for stronger compositions. Here these rules are broken down into five categories: documents, large bodies of text, small blocks of text, punctuation, and typefaces. Dive into any section to start learning how to put these principles into action in your own designs.

Topics include:
Maintaining a visual hierarchy
Avoiding bad paragraph breaks and line-breaking hyphens
Staying away from all caps and underlined text
Using proper punctuation
Choosing the right typeface

- Hello, and welcome to >The 33 Laws of Typography.> My name is Jill Butler, and I own a design studio in Houston, Texas. Now one of my favorite parts about design is taking long, really boring looking spans of text, and turning these spans of text into beautiful, easy to read documents. And it's really fun and it's pretty exciting, because it doesn't take much. You just need to follow the laws of typography.

And most of these laws have existed for a really long time. It's just that a lot of people are not familiar with them. Typography is just one part of a document, and just one part of document design. But it's a really important part that often gets overlooked or even ignored. Steve Jobs, who was the founder of Apple Computer, studied calligraphy at Reed College. And then went on to change the world forever with the invention of the Macintosh computer.

And one of the Macintosh computer's biggest innovations was the ability to create beautiful typography. And this is something that a lot of us nowadays take for granted. Because of the personal computer and the desktop printer, all of us can create documents. But because of Steve Jobs, all of us can create beautiful documents with gorgeous typography. And that's huge, it's revolutionary. And this ability for all of us to create beautiful documents simply did not exist before 1984.

You may create documents as your primary job function, or maybe as part of your larger job duties. You may create documents as a hobbyist, or as a volunteer, or maybe as a student. You may be creating résumés, web sites, eBooks, presentations, student assignments, business cards, posters, brochures. But no matter what type of documents that you're creating, they'll be more effective when the typography is both professional and beautiful.

Documents with professional, beautiful typography are more legible, and that simply means that they're easier to read. And that makes them better at communicating. Which is the whole purpose of creating a document in the first place. Documents with professional, beautiful typography are also more aesthetically pleasing. They look better, and because of this, these documents with beautiful typography, they create a good first impression. And they set a positive tone for your audience, before a single word is ever spoken or read.

This course is going to introduce you to the foundations of beautiful typography by explaining the 33 laws of typography. And these 33 laws have been broken down into five categories: How to format a document, how to format large bodies of text, how to format smaller blocks of text, how to use punctuation properly, and how to choose typefaces. So if you are ready to start creating more effective documents with beautiful typography, then you're in the right place.

3m 35s
1. How to Format a Document
31m 34s
01 Distrust default software settings
4m 50s
02 Ensure good contrast between text and background
5m 24s
03 Avoid chart junk and page junk
5m 36s
04 Enforce a consistent style within a document
5m 22s
05 Maintain a visual hierarchy
6m 4s
06 Group related page elements
4m 18s
2. How to Format Large Bodies of Text
43m 39s
07 Set printed body text from 9 to 11 points
4m 45s
08 Set body text two to three alphabets wide
4m 13s
09 Favor flush-left, ragged-right body text
4m 14s
10 Separate sentences with one space, not two
4m 11s
11 Don't allow less than seven characters on a line
6m 9s
12 Avoid bad paragraph breaks
5m 44s
13 Avoid line-breaking hyphens
4m 2s
14 Signal new paragraphs once, not twice
5m 4s
15 Break up large blocks of text
5m 17s
3. How to Format Smaller Blocks of Text
50m 53s
16 Emphasize ten percent or less of text
3m 49s
17 Avoid all caps and underlined text
6m 23s
18 Set acronyms and initialisms in small caps
4m 20s
19 Hang punctuation in small chunks of text
4m 2s
20 Hang bullets and numbers in lists
5m 16s
21 Avoid bad line breaks
4m 29s
22 Use symbols and special characters as needed
5m 38s
23 Use proportional old-style figures in body text
5m 21s
24 Adjust leading and kerning for large text
6m 25s
25 Verify software alignments optically
5m 10s
4. How to Use Punctuation Properly
27m 24s
26 Connect thoughts, using em dashes
3m 50s
27 Show ranges, using en dashes
4m 17s
28 Clarify, and improve readability, using hyphens
5m 4s
29 Designate feet and inches, with prime symbols
6m 41s
30 Replace missing characters with apostrophes
7m 32s
5. How to Choose Typefaces
13m 32s
31 Limit typefaces to two per document
5m 2s
32 Use typefaces that reinforce a document's mood
4m 26s
33 Choose serif or sans serif, based on aesthetics
4m 4s
3m 18s
3m 18s

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Tags: Typography

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