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Lynda - Direct Mail Strategy TUTORIAL-kEISO

Category: Tutorial

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Lynda - Direct Mail Strategy TUTORIAL-kEISO

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Mailing lists are opt-in. Your fans want to sign up for them
which makes email newsletters one of the most powerful tools for
selling your music, merchandise, and concert tickets. Industry
pro Bobby Owsinski shares his tips for selecting a mailing list
service provider, importing email addresses you already have and
creating a sign-up form to generate more, and crafting the
ultimate newsletter for your fans. Plus, get tips on the best
times to send your emails, and learn ways to incentivize
followers on other platforms to sign up
Get more music marketing tips from Bobby in Website Management
for Musicians and Bands and Facebook for Musicians and Bands
More courses in this series coming soon!

Topics include:

* Why your mailing list is so important

* Choosing a mailing list service

* Creating lists

* Importing email addresses

* Deciding on a subscription strategy

* Designing the newsletter

* Crafting your copy

* Using templates

* Getting fans to respond to your newsletter

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Tags: Direct, Strategy, TUTORIAL

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