Growth Hacking 101: An Introduction
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 25 | 1.03 GB
Genre: eLearning | Language: English
Learn introduction to growth hacking through this talking head videos +few additional bonus hacks.Tags:Sales,Marketing..
The best way to understand growth hacking and what growth hackers do is to first understand what is meant by the term hacker. A hacker is someone who is more concerned with achieving an objective than following a prescribed process. In other words, hackers care more about what needs to get done than how it should get done. As a result, hackers often come up with innovative ways to get things done.
A growth hacker is a hacker whose objective is to grow the number of users for a specific product. While lots of people consider user growth to be a marketing function, this assumes that there's only one way to get users (namely, marketing). But this isn't true. In fact, more and more over the last few years we've seen new products grow from zero to millions of users with little to no marketing at all.
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