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Become a Citizen Data Scientist : Marketing perspective

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Become a Citizen Data Scientist : Marketing perspective
Become a Citizen Data Scientist : Marketing perspective
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 33 | 307 MB
Genre: eLearning | Language: English


Understand your customer : Profiling, Segmentation, Targeting and Recommendation using Microsoft Azure ML, SQL, Power BI
Become a Citizen Data Scientist is an introductory course take your skills to the next level

Empower yourself with advanced analytics using SQL, Microsoft Azure ML, and Power BI

Lay the foundations of Citizen Data Science
marketing framework analysis.
Learn the basics of SQL
Understand the main conceptions of classification models
Quick start with Microsoft Azure ML
Prepare data using SQL
Construct a customer dashboard using Power BI
Create a segmentation model using SQL
Build a targeting model using Azure ML
Build a recommendation system using Azure ML
Test your progression with 5 quizzes
The ultimate course purpose is to unleash the potential of data science for your career and your organization

Citizen data scientist are "Business people with the right attitude - curious, adventurous, determined - to research and improve things in the organization" SAS

The need is so, that according to Gartner, by 2017, the number of citizen data scientists will grow 5 times faster than the number of highly skilled data scientists.

The course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms.

You will learn the main concepts of data science such as Data mining Process, Machine learning, and classification model

You will be introduced to a Marketing framework analysis based on 4 elements: EXPLORE, SEGMENT, TARGET AND RECOMMEND.

You will learn the basics of three tools: SQL, Power BI, and Microsoft Azure ML.

You will be able to test and practice all these skills through 5 Quizzes and 5 hands-on Labs: Data Preparation using SQL, Customer Dashboard using POWER BI, managerial segmentation with SQL, targeting and recommendation models using Microsoft Azure ML Studio.
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Tags: Become, Citizen, Scientist, Marketing, perspective


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