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  • Date: 12-03-2016, 10:53
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[Tutorials] Foundations of Branding for Designers

Category: Tutorial

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[Tutorials] Foundations of Branding for Designers
Foundations of Branding for Designers
Duration: 1hr 38m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2ch | 645 MB
Genre: eLearning | Language: English


Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story.


Foundations of Branding for Designers

He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include:

The history of branding (pre- and post-1950)
The elements of branding
Conducting research
Solving problems and presenting solutions
Creating logos and identity systems
Building a visual system with color, typography, and more
Communicating branding with manuals and vision books

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Tags: Tutorials, Foundations, Branding, Designers


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