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  • Date: 8-12-2015, 07:19
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Ripple Training - Commercial Editing Techniques

Category: Tutorial

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Ripple Training - Commercial Editing Techniques
Ripple Training - Commercial Editing Techniques
Duration: 1hr 10m | Video: h264, yuv420p, 1920x1080 30fps | Audio: aac, 44100 Hz, 2 ch | 1.00 GB
Genre: eLearning | Language: English



Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the "why" behind editorial decisions and how they support or detract from the message.

We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.
Here are a few of the questions this tutorial addresses:
Where is the best place to start when creating a commercial?
How do I know if my commercial is effective?
How do I create stronger conflict and resolution?
How do I ensure my message isn't being lost?
Whose story is this anyway?
How do I create a stronger emotional payoff?
Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.


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Tags: Ripple, Training, Commercial, Editing, Techniques


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