Content Marketing Mastery (Russ Henneberry, Ryan Deiss)[39 MP4, 26 PDFs, 6IMGS, 6 CVS, 2 DOC, 1 TXT]
English | Size: 1.62 GB
As a Content Marketing Specialist
Businesses Need Content Marketers
(or...Why You Need To Get Certified)
I'm not going to sell you on the importance of content marketing.
If you're here, you already know it's an essential aspect of any digital marketing strategy, because content marketing:
Builds authority and credibility...
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it...
Enables your message to spread to new audiences organically (i.e. for free!)...
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.
So that's why businesses need content marketers.
There's just one problem: Most so-called "content marketers" don't know what they're doing.
Are You A "Doer"...or Just a "Talker"
(...Who Actually Know What They're Doing)
Let's face it: Marketing experts are a dime a dozen.
So how do you separate those who "walk the talk" from the ones who merely...
That's the problem!
And at DigitalMarketer, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN. We aren't just researchers, nor or are we merely journalists.
We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF...
...so we know how hard it is to find truly skilled people who know what they're talking about.
And that's why we created the "Content Marketing Specialist" course and certification.
We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.
Why Should You Get Certified?
...maybe you don't need the certification.
But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest content marketing strategies?
If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!
They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.
Also, there's no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)
Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.
Either way, if you expect the best for your company, then this course and certification is for you.
If you're an individual...
If you're a business owner...
...this certification will set you apart from the pack.
Unlike everyone else who simply calls themselves a "content marketer," you'll have the certificate and the badge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)
And we held nothing back.
These are the same systems and strategies our internal team uses to grow all our different blog and authority properties, taught by our Editorial Director (the person in charge of all the content and social marketing at DigitalMarketer), Russ Henneberry.
So, if you want to:
Enhance your career (or start a new one)
Learn the latest and greatest tactics (that actually work)
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...
...this course and certification is for you.
How Does It Work?
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