Size: 538MB | Duration: 1h 05m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.
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