Perry Marshall, Mike Rhodes - Adwords Boot Camp 2015 [8 FLV, 8 MP3, 13 PDF, 10 JPG]
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Category: Net: Advertising / Web Traffic
If you have not received a comprehensive training on Google AdWords, you are burning money.If you just fling your doors and windows wide open this winter and crank up your furnace as high as it can go, you'll waste less money on your heat bill than you're paying right now in pure Google stupidity tax.The Big G l-o-v-e-s stupidity tax, like a German Shepherd loves ham sandwiches.And to keep up with Facebook and, in my opinion, to boost their own earnings, Google has been making a LOT of changes this year. If you don't stay on top of them, those changes will steal your lunch money...and a lot more.If your AdWords chops aren't state of the art..
Dear Online Marketing Professional:
You feel the cold steel of the knife on your neck. You feel vulnerable because you know if bid prices went up another 15-20%, you'd be underwater. It terrifies you because you depend on that traffic. You feel the difference every time your Google traffic stops. Even when traffic stops for stupid reasons, like a credit card expiring.
Your Cost Per Click is way too high. Someone right next to you is paying 1/3 what you're paying.
Your ads aren't showing all the time (even though you think they are). This is called Impression Share and odds are your ads could show 2-4X as often as they do now. You're losing traffic you don't even know you're eligible for.
You are overlooking key insights into your customers and your market. People who are searching Google are attempting to scratch itches that you *could* scratch if you knew what they were - but you don't.
You hate playing the commodity game. Just another bidder in a sea of lead-hungry advertisers.
Your positions erode every time one of your competitors goes in and optimizes his account. You fall further behind. The water rises a little more and pretty soon it's up to your nose.
We can fix all that in 8 webinars.If you want to make immediate, tangible, decisive progress and put your online business on a rock-solid foundation in just 9 weeks, AdWords Boot Camp is for you. In the webinars, you'll receive the most thorough education we've ever offered covering every major aspect of Google AdWords. Even if you're just getting started.You'll get personal guidance and advice about your Google campaigns from a world-class expert.Bryan and I will give you new confidence in Pay Per Click. We wrote the world's most popular books on AdWords. As far as we can tell, we've been inside at least 1,200 Google accounts, mentoring our students. Our hand-selected coaches have grown up in Planet Perry and sold millions of dollars of their own products with AdWords traffic.
There Are 2 Kinds Of Players
On AdWords Right Now:
Those With Deep Pockets,
And Those With Knowledge.
We all know what "deep pockets" players are like - big dumb companies with too much money for their own good. Google and the ad agencies are happy to take their money. That's not you.You can compete with those guys, but you must possess the knowledge. Many people haven't stayed on top of their game. Others got intimidated and victory got stolen from them because they were afraid. You can still get affordable clicks when you have high Click Thru Rates and Quality Scores. The added complexity works to your advantage when you go back to school and get current.A lot of people think the opportunities on Google have come and gone. People talk about Facebook and LinkedIn and Google+ but the fact is, AdWords is still the best place to scale your traffic fast. A lot of people don't realize what huge quantities of traffic you can get when you're in the premium positions and the Jet Stream. A LOT of traffic. And the clicks there are probably less than you think. You just need to get there.Bryan, Mike, and I have helped more people drive their stake deep into the first page of Google and keep 100+ competitors at bay than anyone else on the Internet. So if you're ready to master Google AdWords we'll help you do it in 9 weeks. Yes, in just nine weeks I'll put you on the very top 1% of all Google advertisers, with AdWords Boot Camp.
What About Google Slaps And Bans?
Google's got quite a reputation among entrepreneurs for slapping people around. That reputation is well deserved but it's overblown. Because only 5% of the advertisers are really in any kind of danger. You've got a bulls-eye painted on your head if you sell:
Get Rich Quick
...or any industry that's highly regulated, scrutinized, or populated by scam artists. There's not much I can do about that. However, if you're among the 95% who sell...
Business to Business products
Local or nationwide services
You've probably got nothing to worry about.Here's what all those slaps are really about: They're not about Google and they're most certainly not about you. They're about the U.S. Federal Trade Commission.See, all the problems really have to do with product categories that the FTC watches like a hawk. The FTC basically decided that instead of doing its due diligence and holding individual advertisers responsible for their behavior, they could just hold Google responsible instead.Essentially when there's a problem, the FTC goes after Google TOO.Google has paid over one billion dollars in fines to the U.S. Government. OUCH.That's a nasty stupidity tax.
Google deserved some of it. But certainly not all. And since the FTC holds this hammer over their head, YOU are guilty until proven innocent.IF you're in problem categories.But if you're NOT in a problem category... if you sell steel ingots or women's bras or vacation rentals, you're fine.Search vs. Display: Checkers vs. ChessThere are two kinds of Google advertisers: The ones whose bread and butter is Google search; and those whose bread and butter is the Display Network. Most do a little bit of both, but the approaches are different. Nearly all advertisers overlook major opportunities on both sides.I have rarely done a consultation with anyone who wasn't overlooking a major opportunity. Planet Perry is a culture of winners, a club of people who dominate markets without remorse or apology.
If you are hoping AdWords will go away; if you're hoping some wellspring of new traffic will appear to propel you to success, then you are like a thirsty man in a desert seeing mirages in the distance.Yes, Facebook does work (if you ignore the social media gurus and listen to Tom Meloche and Keith Krance); yes, affiliate traffic can be great if you can get it; yes, email lists and offline media work. But if you don't have Google in the mix, at least a third of your traffic is going to somebody else.Google is not going away. Google is not changing their business model. The Internet isn't getting any less crowded.If you're behind now, you will only fall further behind in 2015 and beyond.Google is THE anvil on which you perfect your Unique Selling Proposition, your hook and your target market. In every niche, Google separates the men from the boys.Please understand, this is NOT about writing slightly better 95-character ads. This is about swinging big jumps in CTR. It's about locating the exact right group of people online. Excluding the wrong people. Engaging the optimum audience with the right passions and tastes and beginning a dance with them. It all starts on Google.But you have to make Google happy. It's not impossible as many suppose. You just need a focused, systematic approach.
Google's Job Is To Thin The Herd.
My Job Is To Make My Herd FAT.
2% of the advertisers get 50% of the traffic. My job is to equip you to land in that top 2%. The other 98% will fight over the scraps. In market after market after market, one or two of the top 5 advertisers are my students or students of people I've coached.AdWords is considerably more complicated than when it was introduced. Our friends in Mountain View continue to throw up roadblocks. And the devil's in the details. The details will either swallow you up, or they'll open up new opportunities for capturing even more profitable traffic. Opportunities that are increasingly difficult for rivals to mine. The gulf between the winners and the whiners continues to widen.The increasing complexity of AdWords works against you if you're behind the curve. It works for you if you're ahead of the curve. Once you've gained a foothold, it is increasingly difficult for competitors to enter your market. (This has never been more true than right now.) The landscape grows more slippery with each passing month, securing your position among the winners.
NOW Is The Time To Master AdWords.
Waiting until next year will do you no good. This time next year, several major newspapers and media channels will have collapsed and even more advertisers will have fled to the Internet. This is a curve you MUST stay ahead of.The good news is: There is not one Google advertiser in 200 who harnesses all the techniques we will arm you with in this nine-week Boot Camp. You will be well-armed for battle and the things that trip up most people will NOT get in your way.
What we're going to cover in the 8 modules:Webinar One: The Big Picture. Mike lays the foundation. What is AdWords and why should I know it backward and forward?
Webinar Two: How & Where to Find the Most Profitable Keywords.
Webinar Three: How to Write Click-Pulling, Sales-Converting Ads.
Webinar Four: How to Build Your Campaign from Scratch to Avoid Profit-Sucking Problems Down the Road
Webinar Five: How to Boost Quality Score & Improve Results Using Negative Keywords & 3 other tricks
Webinar Six: What to Watch in Google Analytics and Conversion Tracking (includes Google's new phone call tracking)
Webinar Seven: Display Network and Remarketing Made Simple (50% of most digital budgets are now spent on remarketing - do you know the best ways to run these campaigns?)
Webinar Eight: Maximizing Profit through Ongoing Account Management (it's one thing to set it all up - now you have to manage it every week. Mike shares his top tips & schedules for account management).Google Search: Nuances of the first page of search results, including impression share (did you know most advertisers' ads are shown less than 30% of the time, and they don't even know it?) and the little-known sweet spots and danger zones between positions 1 and 11. How you "earn trust" with Google and slowly snuggle up to the Big G and become the "teacher's pet."
The Display Network: The least understood aspect of AdWords, and for some advertisers a treasure trove of quality traffic. It's the largest advertising network in the world. It's gotten steadily better for the last 5 years but most people still just throw away their money on bad visitors. We'll show you how to find the hidden gold in the mysterious cloud of "AdSense ads." And how & where to spy on the smartest image-ad creators in the world.Of the myriad different ways to target your ads, we'll show you the top 3 that consistently out-perform all others for Mike's agency clients.
Image Ad Secrets: This is possibly the most thoroughly ignored aspect of Google advertising. We'll show you how some of Mike's clients get 4 cent clicks all day long at a lead conversion rate of 10%. That's right, leads from Google for 4 cents.
Targeted Site Placement: One of the secrets to the Display network is zeroing in on high quality sites and getting exactly the visitors you want and excluding those you don't. There are probably 3-5 sites that can send you quality visitors for years, for cheap, if you build the right filter. I'll show you how.
Ad Copywriting Strategies: We'll will show you how to locate that invisible "hole" in your market - the un-scratched itch - and craft an ad that NAILS their passionate sweet spot. And some of our favorite ad-writing formulas... the art of rhythm, the haiku of persuasion.
Bidding Strategies: We'll liberate you from obsessively checking ad positions; you'll fret less about competitors; we'll show you how to eliminate traffic that doesn't convert by bidding only on the traffic you do want. Ways of slicing the Google interface that you never thought of.
Conversion Tracking: Everyone with a brain ought to have it and when we're done, you'll have it too. Properly installed and working.We'll cover the numerous changes that Google made in 2014 & ensure you're completely across what you need to know for your clients. This is a confusing part of the AdWords system now - we'll demystify it for you.
Quality Scores: Outside of pure ignorance and stupidity, QS is the #1 source of dead bodies on AdWords. Most people don't know it but I've assembled a team just for the purpose of quantifying the factors in Quality Scores. We've taken the voodoo out and we'll share our formula.
Local advertising and Geo-Targeting - not just for local advertisers. We've got a tidy list of tricks and strategies for using these to do market research, increase your CTR and hide from your competitors. We'll also show you how to baffle your competitors in national and international markets, and get higher-converting traffic than you're getting now.
The Fabled Jet Stream: Did you know that some advertisers on the Display Network reach a "boiling point" with their campaigns where they literally get TENS OF THOUSANDS OF CLICKS PER DAY? It's true. I've been studying this phenomenon for 6 years.I've been collecting specimens of successful Jet Stream ads the way bug-lovers collect butterflies. I'll share with you my butterfly collections, I'll show you how it's done, who can do it and who can't, what you can learn and how you can also be in this same enviable position in a span of 3-6 months. (Hint: You MUST be an ad testing and tracking maniac to pull this off. It's not hard. Just requires consistency, dedication, and the right kind of offer.)
ATTENTION AdWords Consultants: PLUS, Mike is the guy that Google hired to teach Australian PPC consultants. So, if you're an Adwords consultant yourself, you really need to sign up. Here's how Mike will help you grow your agency and client base...How to make more money for your clients by identify and snagging what Mike calls "found money"How to manage multiple accounts the 80/20 way...without running yourself ragged analyzing every minor detail.How to wow your clients with your AdWords knowledge...and charge higher fees.How to best scale your workload to start or build your agency fast!If you're an AdWords consultant, AdWords Bootcamp is a no-brainer that will most likely pay for itself in the first week.
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