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Lynda: MailChimp Fundamentals with Virginia O'Connor

Category: Tutorial

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Lynda: MailChimp Fundamentals with Virginia O'Connor

Lynda: MailChimp Fundamentals
English | MP4 | 1280 x 720 | AVC ~114 kbps | 15 fps
AAC | 128 Kbps | 48.0 KHz | 2 channels | 1h 24m | 158.3 MB
Genre: Video Tutorial / Business, Economics and Finance (2015)

Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time. Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results.
Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time. Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results. Virginia will also show how to tailor your sign-up form, integrate with social media, and engage subscribers in creative ways that encourage them to open your emails and respond to calls to action. And, if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
Content:
0. Introduction

1. Getting Started with MailChimp

2. Creating and Sending Campaigns

3. Working with Sign-Up Forms

4. Working with Subscriber Lists

5. Engaging Your Subscribers

6. MailChimp Paid Account Features

7. Conclusion

More info: homepage

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Lynda: MailChimp Fundamentals with Virginia O'Connor

Lynda: MailChimp Fundamentals with Virginia O'Connor

Lynda: MailChimp Fundamentals with Virginia O'Connor


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Tags: MailChimp, Fundamentals, Virginia, Connor


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