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LYNDA.COM - WRITING A MARKETING PLAN TUTORIAL-kEISO

Category: Tutorial

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LYNDA.COM - WRITING A MARKETING PLAN TUTORIAL-kEISO

LYNDA.COM - WRITING A MARKETING PLAN TUTORIAL-kEISO | 246 MB
Genre: E-Learning

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.
Topics include:

Planning for a marketing campaign
Writing the situation analysis
Writing the strategic, tactical, and budget sections of the plan
Leveraging your plan
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Tags: WRITING, MARKETING, TUTORIAL


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