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O'Reilly - Leveraging Surveys (2015)

Category: Tutorial

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O'Reilly - Leveraging Surveys (2015)

O'Reilly - Leveraging Surveys (2015) | 2.06 GB
Genre: E-Learning

Learn how to engage people and maximize response rates
Explore various types of commonly used surveys, including brand perceptions, customer loyalty, and product design surveys, among others
Use tested methods to attain a good survey with accurate reporting
Perform driver analysis to determine how to attract customers or reduce customer attrition
Determine what causes consumers to act
Understand why sometimes you need more than one item to measure attitudes
Get tips on writing questions, particularly how to avoid bias
Learn how to select and sample respondents for a survey

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