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Lynda - SEO Fundamentals with David Booth

Category: Tutorial

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Lynda - SEO Fundamentals with David Booth

Lynda - SEO Fundamentals with David Booth
Duration: 3h 27m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 1.06GB
Genre: eLearning | Level: Beginner | Language: English

Lynda - SEO Fundamentals with David Booth

Learn search engine optimization techniques to increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site.

Learn how to read a search engine results page and find your ranking, and see how rankings affect businesses large and small. Then discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. You'll also learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

Topics include:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing nontext components of a webpage
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Optimizing ecommerce sites for search
Configuring sites for mobile
Lynda - SEO Fundamentals with David Booth
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