SkillShare - Beyond the Logo Crafting a Brand Identity
English | .MP4 | aac, 44100 Hz, stereo | h264, yuv420p, 960x600, 30.00 fps(r) | 382 MB
Logos are indispensable, but they don't exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo's 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we're thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.
Watch 10 video lessons.
Basics: What makes "brand identity" different from "brand," and how do they work together to support and enhance your logo?
Applications: What are different considerations for print and digital media?
Step-by-step decisions: We'll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements-from patterns to secondary logos, illustrations, and more.
Final polish: We'll go over methods for organizing these components into a format suitable for a client presentation.
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