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  • Author: Oliver
  • Date: 30-08-2014, 10:54
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Lynda.com - Captivate Projects Publishing for Mobile and the Web

Category: Tutorial

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Lynda.com - Captivate Projects Publishing for Mobile and the Web
Lynda.com - Captivate Projects Publishing for Mobile and the Web | 719 MB
Genre: E-Learning




Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital. This course is about making those financial projections: not by predicting the future, but by learning from past performance. Rudolph Rosenberg shares the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. He shows how to combine two approaches-bottom up and top down-into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company's future.
Topics include:

* Forecasting vs. planning
* Dealing with exceptional elements
* Projecting revenue
* Adjusting for changes and seasonality
* Creating product-level projections
* Estimating costs and operating expenses
* Projecting gross margin
* Setting up targets and goals
* Developing worst-case scenarios

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Tags: Captivate, Projects, Publishing, Mobile


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