Information of news
  • Views: 0
  • Author: xidau123
  • Date: 29-08-2014, 21:52
 (Votes #: 0)

Marketing Fundamentals With Drew Boyd

Category: Tutorial

Download Now

Marketing Fundamentals With Drew Boyd

Marketing Fundamentals With Drew Boyd | 696MB
Duration: 2h 08m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English


Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.

Topics include:

* Marketing in an organization
* Assembling the team
* Creating the marketing plan
* Analyzing your products, customers, and market
* Segmenting customers
* Creating a value proposition
* Developing a strategy
* Setting goals
* Setting prices
* Using social media
* Presenting your plan to leadership
* Budgeting your plan
* Measuring success

Marketing Fundamentals With Drew Boyd

Direct Download


Tags: Marketing, Fundamentals


Marketing Fundamentals With Drew Boyd Fast Download via Rapidshare Hotfile Fileserve Filesonic Megaupload, Marketing Fundamentals With Drew Boyd Torrents and Emule Download or anything related.
Dear visitor, you went to website as unregistered user.
We encourage you to Register or Login to website under your name.

Add comments

Name:*
E-Mail:*
Comments:
Enter Code: *