Marketing Fundamentals With Drew Boyd | 696MB
Duration: 2h 08m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
* Marketing in an organization
* Assembling the team
* Creating the marketing plan
* Analyzing your products, customers, and market
* Segmenting customers
* Creating a value proposition
* Developing a strategy
* Setting goals
* Setting prices
* Using social media
* Presenting your plan to leadership
* Budgeting your plan
* Measuring success
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