Lynda - Web Analytics Fundamentals
MP4 | AVC 364kbps | English | 1280x720 | 25fps | 2h 47mins | AAC stereo 108kbps | 479 MB
Genre: Video Training
Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
Defining analytics terminology
The problem of numbers
Building segments for comparison
Finding value in your marketing
Creating valuable reports
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