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Lynda.com MailChimp Fundamentals-ELOHiM

Category: Tutorial

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Lynda.com MailChimp Fundamentals-ELOHiM

Lynda.com MailChimp Fundamentals-ELOHiM | 146.732 MB
Genre: E-Learning

Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results. Virginia will also show how to tailor your sign-up form integrate with social media, and engage subscribers in creative ways that encourage them to open your emails and respond to calls to action. And, if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders
Topics include:

* Setting up a free MailChimp account
* Adding or importing subscribers
* Working with email templates
* Sending your first campaign
* Viewing reports
* Adding a sign-up form to your website
* Managing subscriber lists
* Improving your click and open rates
* Upgrading to a paid MailChimp account
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Tags: MailChimp, Fundamentals


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