Lynda.com Advanced Google AdWords Tips and Tricks | 134.02 MB
Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account management, organization, and reporting skills. First, you'll see different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWords—which provide a unified view of all your accounts in one place. Next, you'll learn how to save tremendous amounts of time with the AdWords Editor, where you can perform bulk edits, get rid of duplicate keywords, and create new campaigns extremely efficiently. Plus, you'll learn about the Auction Insights data, which will help you see how you stack up vs. the competition. Last, we'll dive into AdWords scripts and useful analytics and custom reports for evaluating Quality Score, attribution, and other key metrics and components of your AdWords account.
1. Improving Account Management
Saving time and confusion with labels
Focusing on what's important with automated rules
Using filters to focus on what matters most
Using shared budgets
Using the My Client Center (MCC)
Using AdWords scripts
2. Using the AdWords Editor
Getting started with the AdWords Editor
Saving yourself with account backups
Addressing duplicate keywords
Building new campaigns and ad groups at lightning speed
Saving time with bulk edits
3. Using Actionable Reports
Knowing where you stand with Auction insights
Measuring AdWords with Google Analytics
Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models
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