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Yo Santosa, Branding Expert

Category: Tutorial

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Yo Santosa, Branding Expert
Yo Santosa Branding Expert | 433MB
Duration: 0h 24m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English

Yo Santosa, Branding Expert

Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency Ferroconcrete has gone on to create award-winning branding campaigns for companies like Pinkberry TNT and TBS. As Yo explains it there are parallels. Branding like film is about storytelling. But instead of telling a story over a few minutes or hours a brands story is told over a period of months years or even decades.
In this Creative Spark Yo explains how her team maps the personality of a brand creates messaging and imagery that support it and helps clients earn the love and loyalty of their customers. See how this played out for Pinkberry which under Ferroconcretes guidance evolved from a single storefront to a nationally recognized name. Yos team also introduces its fragrance line Commodity a project they started to gain firsthand experience building a product alongside the brand. Plus get a glimpse of the uniquely collaborative design team hard at work in their downtown LA offices.Yo Santosa, Branding Expert

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