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Lynda.com - The Science of Logo Design

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Lynda.com - The Science of Logo Design

Lynda.com - The Science of Logo Design | 484.59 MB
Genre: E-Learning

Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way
He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

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Tags: Science, Design


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