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Lynda - Writing Press Releases Tutorial-kEISO

Category: Tutorial

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Lynda - Writing Press Releases Tutorial-kEISO
Lynda - Writing Press Releases Tutorial-kEISO
ISO | English | 43m 19s | Appropriate for all | 466.5 MB
Genre: E-learning


A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
Topics include:
Picking a topic
Defining your who, what, where, when, and how
Writing a title
Writing a quote
Writing the body copy
Distributing a press release
http://www.lynda.com/Business-Online-Marketing-tutorials/Writing-Press-Releases/152381-2.html

Lynda - Writing Press Releases Tutorial-kEISO
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Tags: Writing, Releases, Tutorial


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