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  • Author: downeb
  • Date: 1-03-2014, 15:45
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Direct Mail Strategy Training

Category: Tutorial

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Direct Mail Strategy Training

Direct Mail Strategy | 430MB
Duration: 2h 02m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 44.1KHz 1ch
Genre: eLearning | Level: Beginner | Language: English

Direct mail is powerful customizable and private and it virtually guarantees at least five seconds of focus from the recipient. On average it also returns twelve dollars for every dollar spent. Not everyone sees stellar results however and thats because not everyone understands how to create mail that performs.

This course gets to the bottom of the strategy behind effective direct mail and provides the foundation you need to mail with confidence. Trish Witkowski will show you how to create a mailing list thats tailored to your audience craft a compelling message and decide on a format for your mail campaign whether its a postcard folded mail piece or envelope mailer.
Topics include:
Defining the mailing list
Keeping your mailing list up to date
Creating the offer
Formatting strategies
Using special packaging like varnishes stamps and stickers
Leveraging technology such as variable data printing
Adding an Intelligent Mail barcode
Green mail strategies
Tracking and measuring results from your direct mail campaign

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Tags: Direct, Strategy, Training

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