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Content Marketing Fundamentals

Category: Tutorial

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Content Marketing Fundamentals

Content Marketing Fundamentals | 615.09 MB
Duration: 57m 32s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Oct 22 2013 | Appropriate for all | Language: English

What is content marketing? Photos words audio and video-everything you create to tell the story of your product or company online. Its not a new concept but the tools have changed dramatically in the last 10 years. In this presentation C. C. Chapman walks through the why what who and how of content marketing and shows how to transition your marketing efforts to the digital landscape. Youll learn to define a strategy thats right for your company choose the proper platform and tools understand how to build a successful content marketing team and gain insight from C.C.s years of expertise.
Topics include:
Defining marketing goals and measuring success
Integrating already established programs
Getting leadership support
Establishing an online footprint starting with a blog
Electing editors community managers and content creators
Using an editorial calendar
Writing for the web
Understanding the importance of images audio and video




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Tags: Content, Marketing, Fundamentals


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