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Tutsplus - Intro to Print Ad Design

Category: Tutorial

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Tutsplus - Intro to Print Ad Design

Tutsplus - Intro to Print Ad Design
English | Audio: aac, 44100 Hz, stereo (eng)
MP4 | Video: h264, yuv420p, 1280x720, 24.00 fps(r) (und) | 2.31 GB
Genre: Video Training

Advertisements donít really have a second chance to make a first impression. They should be well thought out and catchy enough to influence the viewerís opinion. So designing print ads is more challenging than some may think since there is no direct communication with the target audience. In this course, Nicki Hart with guide you through the process of designing effective print ads by designing an event ad, product ad and a service ad.


1. Introduction 2m 56s
Introduction 2m 56s

2. Components Of An Ad 30m 30s
Attention-Getting Headline 9m 10s
Compelling Image 6m 8s
Benefits vs Features 4m 38s
What Makes the Product Unique? 3m 50s
Call to Action 3m 22s
Legibility 3m 22s

3. Designing A Full Page Ad 1h 2m
Event Ad 13m 24s
Event Ad Style Two 10m 56s
Product Ad 11m 2s
Product Ad Style Two 8m 20s
Service Ad 9m 52s
Service Ad Style Two 8m 26s

4. Designing Additional Sizes 37m 14s
Quarter Page Vertical 8m 54s
Quarter Page Horizontal 6m 12s
Half Page Vertical 7m 24s
Half Page Horizontal 6m 14s
Square Ads 8m 30s

5. Exporting & Publishing 32m 28s
Exporting Options 5m 14s
Saving a PDF 9m 20s
Convert to Online Banner Part One 7m 50s
Conver to Online Banner Part Two 10m 4s

6. Conclusion 44s
Final Thoughts 44s

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Tutsplus - Intro to Print Ad Design

Tutsplus - Intro to Print Ad Design




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